"Great content is the reason people visit your website, it's just the right kind of links to it make it even greater."
Search Engine Optimisation Workshops
Our search engine optimisation workshops are constructed to offer practical, hands-on training that you can take away with you so you're skilled to produce your own results online. We start by defining the market, particularly demographics and the markets knowledge of your goods or services. Using certain tools freely available online we can better understand these attributes which gives us the information we need to apply to our websites.
The next step is to use this information. We look at what elements on the web page need to be manipulated in order to better optimise your website for both the search engines and the user. Next up we audit the competition in relation to their optimisation and look at the differences between success and failure. Armed with all we need, a strategy is formed.
Web Marketing Workshops
Website marketing workshops cover the way websites are promoted online in the variety of channels to market on offer, the largest of which is the search engines. It's all about building a referring network of resources that lead potential clients to our websites. This could be search engine rank, pay-per-click campaigns, banners and listings. This workshop also dives into the often overlooked existing customer base and how to better promote to them. If you're in a repeat business model, this is critical to success.
Blogging Workshops
A hands-on, practical blogging workshop that will give you an insight into what a blog can do, what it can do for you and how to get the best from it. At the end of this workshop, you'll have a blog ready to go and will know what to do with it.
Web Design Workshops
We all want to build our own website but time and knowledge usually hampers any attempt. This workshop will set you in the right direction using a very popular open source application that can give you results in minutes. Not only will you be able to build your own website but it will be interactive, search engine friendly, accessible and look great.
What next?
The next step is to contact us for an initial no obligation chat to discuss your requirements.
Areas we serve
Pacifica Training operate throughout the South East of the UK but more specifically in Sussex, Kent and London.