"Great content is the reason people visit your website, it's just the right kind of links to it make it even greater."
Search Engine Optimisation Courses
Search engine optimisation is an art that is hard to measure and expensive to implement however extremely cost effective it is in the mid to long term. When starting in business, coming up with thousands of pounds or monthly fees running at hundreds a month is just not a realistic option. The solution is to learn how to do it yourself at one of our training courses. We discuss all the tricks of the trade, the good and the bad, look at what your competitors are doing that place them high in the search engines, analyse the elements of a Web page to understand structure, look at what defines good content and how to write for your market.
Web Marketing Courses
Web marketing is about impression. You optimise your site by tuning it for your searching market, then you market the website so it's seen in all the right places. In this course we discuss search engine rank, the value of links, getting others to send people your way in the form of referrals, using social networks to create communities and much, much more.
Blogging Courses
You've heard the term, you may know what they are. This course will explain the benefits of blogging and how you can use blogs as effective lead generators for your business. We use the very popular open source blog WordPress which happens to power this very website.
Customer Service Courses
Getting new customers is one thing, keeping them is another. This course covers all aspects of maintaining a high level of customer service, how to set and exceed expectations without overloading yourself and all the best tips for providing more than just a service.
Web Design Courses
If you wish to build a website for yourself then we can run a course using a variety of tools to help you get the best from the Web. This course covers the basics of Web design, Web standards, accessibility, usability, good content and a practical insight into marketing your new site.
What next?
The next step is to contact us for an initial no obligation chat to discuss your requirements.
Areas we serve
Pacifica Training operate throughout the South East of the UK but more specifically in Sussex, Kent and London.