"Traffic to your site might make for great pub-talk but we're in business and it's conversions that count."
Search Optimised
This site uses good document structure and carefully placed key phrases to maximise its potential for listings in the search engines given the terms the market are search for.
What is search engine optimisation?
Search engine optimisation, or SEO, is the art of manipulating text on the page of a website to get the highest possible rank in the search engines. The key phrases being targeted need to be analysed by understanding your market, the questions they ask and the way they search.
Why is search engine optimisation important?
Every website has objectives and reaching the market should be one of them. Search engines are the biggest referrers of visitors to any website so ensuring your goods or services are ranked highly is imperitive if you wish to successfully compete in the market place. If you don't optimise your website, your competitors will and they'll reap the financial rewards instead.
Test your website
The success of your website isn't down to how much traffic you have, it's not even about being number 1 for that main key phrase you're targeting, it's about converting the visitors to your site into customers. Remember, we're in business and it's conversions that count, not hits.