<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.2" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Pacifica Training</title>
	<link>http://www.pacificatraining.co.uk/articles</link>
	<description>Training, Workshops &#38; Presentations on Web Strategy</description>
	<pubDate>Sat, 09 Feb 2008 13:30:49 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.2</generator>
	<language>en</language>
			<item>
		<title>Improving Online Customer Service</title>
		<link>http://www.pacificatraining.co.uk/articles/business/improving-online-customer-service/</link>
		<comments>http://www.pacificatraining.co.uk/articles/business/improving-online-customer-service/#comments</comments>
		<pubDate>Sat, 09 Feb 2008 13:25:46 +0000</pubDate>
		<dc:creator>Edward Clarke</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/business/improving-online-customer-service/</guid>
		<description><![CDATA[Customer service traditionally is a bolt-on feature of a business or even just a reaction to complaints as and when they arrive. With commerce so competitive online, being keenly priced is not enough these days, you need to deliver a great service too. Below, we take a look at some of the more productive online [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/business/improving-online-customer-service/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Windows Or Linux Web Hosting</title>
		<link>http://www.pacificatraining.co.uk/articles/business/windows-or-linux-web-hosting/</link>
		<comments>http://www.pacificatraining.co.uk/articles/business/windows-or-linux-web-hosting/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 15:26:58 +0000</pubDate>
		<dc:creator>Adrian Previtt</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/business/windows-or-linux-web-hosting/</guid>
		<description><![CDATA[When you want your new website on the World Wide Web you&#8217;ll need some Web hosting. This proves alarmly complicated when you start to investigate all the different options. If you&#8217;re at the stage of deciding the domain name for your business then visit my previous article, What Domain Name Should I Get?
Which host you [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/business/windows-or-linux-web-hosting/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why Accessibility Matters</title>
		<link>http://www.pacificatraining.co.uk/articles/business/why-accessibility-matters/</link>
		<comments>http://www.pacificatraining.co.uk/articles/business/why-accessibility-matters/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 15:17:53 +0000</pubDate>
		<dc:creator>Jo Hawke</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/business/why-accessibility-matters/</guid>
		<description><![CDATA[On the Web Standards Group mailing list this afternoon (GMT) Jo Hawke of Viable Designs left an eloquent message about why accessibility matters and with permission I&#8217;m glad to share it with you. Thanks Jo.
&#8220;I had an accessibility issue just this morning, while trying to find out about filing an insurance claim on my husband&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/business/why-accessibility-matters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What Domain Should I Get?</title>
		<link>http://www.pacificatraining.co.uk/articles/business/what-domain-should-i-get/</link>
		<comments>http://www.pacificatraining.co.uk/articles/business/what-domain-should-i-get/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 08:39:20 +0000</pubDate>
		<dc:creator>Adrian Previtt</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/business/what-domain-should-i-get/</guid>
		<description><![CDATA[When you register a domain name you are carving your space on the web. The type of domain you register is very important for several reasons so we need to look at the different types of domains, the kind of names we need and why we need them.
What Domain Name Should I Get?
This is the [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/business/what-domain-should-i-get/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Guide to Ecommerce for Small Business</title>
		<link>http://www.pacificatraining.co.uk/articles/business/a-guide-to-ecommerce-for-small-business/</link>
		<comments>http://www.pacificatraining.co.uk/articles/business/a-guide-to-ecommerce-for-small-business/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 20:17:45 +0000</pubDate>
		<dc:creator>Clive Walker</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/business/a-guide-to-ecommerce-for-small-business/</guid>
		<description><![CDATA[[from a web designer’s perspective]
CVW Web Design is a web design and development company based in West Sussex, UK.
If you are a small business that wants to sell items online, it can be quite daunting trying to decide how to implement a website with ecommerce facilities. Every web designer that you approach will have an [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/business/a-guide-to-ecommerce-for-small-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Testimonials On Websites</title>
		<link>http://www.pacificatraining.co.uk/articles/marketing/testimonials-on-websites/</link>
		<comments>http://www.pacificatraining.co.uk/articles/marketing/testimonials-on-websites/#comments</comments>
		<pubDate>Thu, 13 Dec 2007 15:24:14 +0000</pubDate>
		<dc:creator>Edward Clarke</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/marketing/testimonials-on-websites/</guid>
		<description><![CDATA[A client of mine popped in to the office today and made quite a profound statement. He declared &#8220;no more traffic, no more conversions, twice the average spend; testimonials&#8220;. Now we all know that word of mouth is the best form of marketing and testimonials on websites are an attempt at conveying the value of [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/marketing/testimonials-on-websites/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Get More Backlinks</title>
		<link>http://www.pacificatraining.co.uk/articles/searchengines/how-to-get-more-backlinks/</link>
		<comments>http://www.pacificatraining.co.uk/articles/searchengines/how-to-get-more-backlinks/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 12:01:08 +0000</pubDate>
		<dc:creator>Edward Clarke</dc:creator>
		
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/searchengines/how-to-get-more-backlinks/</guid>
		<description><![CDATA[How to get more backlinks is a common question I get asked as it&#8217;s no mystery that the more links you have pointing to your website the more rank is given, hence more traffic and ultimately business. So, links are important and if you&#8217;ve just started your link building campaign then you&#8217;ll know how tiresome [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/searchengines/how-to-get-more-backlinks/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Sell On The Internet</title>
		<link>http://www.pacificatraining.co.uk/articles/business/how-to-sell-on-the-internet/</link>
		<comments>http://www.pacificatraining.co.uk/articles/business/how-to-sell-on-the-internet/#comments</comments>
		<pubDate>Sun, 02 Dec 2007 19:12:29 +0000</pubDate>
		<dc:creator>Edward Clarke</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/business/7/how-to-sell-on-the-internet/</guid>
		<description><![CDATA[&#8216;How to sell on the Internet?&#8217; is one of the biggest questions a business can ask. There are so many elements to this we need to break down each section and take a closer look at how to ensure it all comes together so we can successfully trade online.
We won&#8217;t discuss the supply chain, you [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/business/how-to-sell-on-the-internet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Keyword Research</title>
		<link>http://www.pacificatraining.co.uk/articles/searchengines/how-to-keyword-research/</link>
		<comments>http://www.pacificatraining.co.uk/articles/searchengines/how-to-keyword-research/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 22:42:02 +0000</pubDate>
		<dc:creator>Edward Clarke</dc:creator>
		
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.pacificatraining.co.uk/articles/searchengines/2007/12/01/how-to-keyword-research/</guid>
		<description><![CDATA[You&#8217;ve got products for sale or services to provide and you need to know more about the way the market define these goods and services so more people find them when searching. Keyword researching, we should say keyphrase researching, is an essential part of the search engine optimisation process.
Let&#8217;s look at a couple of tools [...]]]></description>
		<wfw:commentRss>http://www.pacificatraining.co.uk/articles/searchengines/how-to-keyword-research/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
